Emma Sleep needed to validate a subscription mattress model in competitive EU markets while:
Avoiding 6-month delays from traditional development cycles
Maintaining brand consistency across 15+ existing markets
Ensuring PCI compliance for recurring payments
Testing pricing tiers across 3 demographic segments
A strategic no-code implementation delivering:
Rapid MVP: Built in 14 days using composable architecture and integrated with Shopify Plus and ERP systems
Multi-Channel Engagement: Unified customer portal for subscriptions, automated loyalty program triggers, and SMS/email payment reminders
Data-Driven Validation: A/B testing for 4 pricing models, churn prediction analytics, and cohort retention tracking
22% Conversion Rate
The no-code platform achieved a conversion rate 3.2x higher than the industry average, validating market demand for a subscription-based mattress model.
$1.2M Annual Recurring Revenue (ARR)
Within just 90 days, Emma Sleep unlocked substantial recurring revenue, proving the viability of the subscription model and paving the way for future scalability.
Multi-Country Launch
Seamlessly launched the MVP in 8 European countries, leveraging dynamic currency support and localized UX to cater to diverse markets.
12% Churn Reduction
Predictive analytics and automated dunning processes reduced churn by 12%, ensuring long-term customer retention and sustainable growth.
Rapid Development Timeline
The no-code MVP was built and deployed in just 14 days, allowing Emma Sleep to test its subscription model without costly delays.
Try us out with this limited-time offer:
Bring any offer from a German agency, and we'll give you a 25% discount on their quoted price. If you're not satisfied with the final product, you'll get 50% of your money back!
Enrique De Lima
Operating Partner
