LowcarbBenni Triples Revenue: How a Custom E-commerce Platform Boosted Sales

The Challenge

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The primary challenge was introducing new users to Lowcarbbenni’s unique weight loss concept in a clear and engaging way. The goal was to simplify the process for first-time visitors, making it easy for them to grasp the concept of losing weight without hunger and guiding them toward the right books for their dietary preferences and weight loss goals.

To achieve this, the funnel needed to:

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• Calculate the user’s weight and expected time to lose it
• Personalize book recommendations based on dietary preferences (e.g., vegan, carnivore, etc.)
• Provide an intuitive experience that removed confusion for first-time users and made it easier for them to make the right choices

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The Solution

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• Strategic WordPress/WooCommerce Migration: Enabled full customization and scalability.
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• Personalized Theme Development: Drove engagement during key sales periods (New Year, Christmas, Black Friday).
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• Dynamic Upsell/Cross-sell Implementation: Increased average order value through behavior-based product recommendations.
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• Custom 'Configurator' Landing Page:Empowered users to create personalized bundles, boosting sales.
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• Optimized User Experience: Implemented instant checkout and streamlined navigation across 20+ landing pages.

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The Results

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The strategic migration and implementation of personalized features led to remarkable growth for Lowcarbbenni

• 3x Year-Over-Year Revenue Growth: Achieved through strategic platform migration and feature implementation.
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• Increased Sales Conversions: Driven by personalized theme design during peak shopping times.
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• Enhanced Customer Engagement: Through dynamic upsell/cross-sell and custom book configurator.
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• Improved User Satisfaction: Resulting from streamlined checkout and intuitive landing page design.

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